Identity and branding commissioned by Limerick School of Art and Design's graduating Fashion class of 2014. This project was a collaboration between myself and Irish designer Sinéad​​​​​​​ Foley.
This project encompasses four important aspects relating to the Fashion Course at LSAD. These aspects where chosen to highlight the uniqueness and strength of the course and it’s graduates: Location, Individuality, Character, Form.
Interested in the process involved in the course of fashion, the graduate show marks the end of an academic process before each individual starts into a new cycle, influenced by a new environment. Taking inspiration from the suffix ‘-ion’, which refers to the action or process in the midst of completion, the suffix ending ‘fashion’ will be adjusted and revealed in a sequential manner highlighting four significant aspects, ambit-ion, collaborat-ion, innovat-ion, celebrat-ion and fash-ion.’ ​​​​​​​
​​​​​​​Our visual identity focuses on an “x”, encompassed in a circle. This is a minimal depiction of the event’s venue from an aerial overview, which aims to focus on the concept of experiencing Limerick from a new perspective in 2014.
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